Website redesign
Emversity
Website Redesign Project as Assignment
The 'Challenge'
The old Emversity homepage felt cluttered and confusing, making it tough for users to explore courses, understand the terms, or know what was happening as they navigated.
Project 'Brief'
The redesign aimed to make Emversity’s homepage simple, clear, and easy to use improving layout, language, and consistency while adding better feedback and smoother interactions for users.
Design 'Process'
The project followed lean UX (Think → Make → Check), iterative process:
The 'Research'
Heuristic Evaluation
Research 'Insights'
User research revealed
Jargon & Inconsistency
Users get confused by technical terms, inconsistent labels, and a cluttered homepage layout.
Poor Feedback
Minimal system cues (loading states, pagination, error messages) lead to frustration.
Information Overload
Homepage suffers from too much content and weak visual hierarchy.
Form Validation Weak
OTP and other forms lack clear real-time validation, eroding user trust.
Missing Power Features
No options to compare products, save items, or advanced tools for experienced users.
Research 'Recommendations'
Research-Backed Recommendations
Usability Testing
Run 5–8 moderated tests focused on navigation, course discovery, and OTP flow.
First-Click & Tree Testing
Validate and optimize information architecture (IA) and labeling clarity.
A/B Testing
Compare simplified homepage design against the current version.
Card Sorting
Refine course taxonomy and eliminate confusing jargon.
Analytics Implementation
Track CTR, form completion rates, bounce rates, and loading-state visibility.
Final 'Design'
Research 'Impact'
The app design received positive feedback for making it easy to find and order local food. Usability studies led to key refinements, such as:
Clear Language & Consistent Cards builds greater trust and confidence.
Improved Forms reduces drop-offs and enables smoother enquiries.
Better colour contrast and readable design enhanced usability for all.
Compare/Save Features boosts high-intent actions and conversions.
Cleaner Homepage drives faster user decisions and higher CTA engagement.
Key 'Learnings'
The research findings and recommendations had significant impact on Jio's e-commerce strategy:
Plain Language First
Replace academic jargon with simple, everyday terms users understand.
Small Fixes, Big Impact
Quick wins like loading cues, real-time validation, and uniform cards drive major improvements.
Prioritize Clarity Over Volume
Strong hierarchy and focus beat adding more content.
