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Website redesign

Emversity

Website Redesign Project as Assignment

Duration

24 hrs

Duration

24 hrs

Company

Emversity

Company

Emversity

Target Audience

Students

Target Audience

Students

Role

UI/UX designer

Role

UI/UX designer

Project Domain

Assignment

Project Domain

Assignment

Duration

24 hrs

Company

Emversity

Target Audience

Students

Role

UI/UX designer

Project Domain

Assignment

Emversity is an online education platform offering UGC-approved programs for learners looking to grow their careers. The homepage redesign focused on making the experience simpler, clearer, and more intuitive helping users explore courses with ease while keeping the brand’s academic and trustworthy feel intact.

As the UX/UI Designer, I completed the redesign in just 24 hours using Figma, and Illustrator, guided by the Lean UX framework (Think → Make → Check). The goal was to move fast, fix real usability issues, and create a homepage that feels clean, purposeful, and easy to navigate for every learner.

The 'Challenge'

The old Emversity homepage felt cluttered and confusing, making it tough for users to explore courses, understand the terms, or know what was happening as they navigated.

Project 'Brief'

The redesign aimed to make Emversity’s homepage simple, clear, and easy to use improving layout, language, and consistency while adding better feedback and smoother interactions for users.

Design 'Process'

The project followed lean UX (Think → Make → Check), iterative process:

The 'Research'

Heuristic Evaluation

Research 'Insights'

User research revealed

Jargon & Inconsistency

Users get confused by technical terms, inconsistent labels, and a cluttered homepage layout.

Jargon & Inconsistency

Users get confused by technical terms, inconsistent labels, and a cluttered homepage layout.

Jargon & Inconsistency

Users get confused by technical terms, inconsistent labels, and a cluttered homepage layout.

Poor Feedback

Minimal system cues (loading states, pagination, error messages) lead to frustration.

Poor Feedback

Minimal system cues (loading states, pagination, error messages) lead to frustration.

Poor Feedback

Minimal system cues (loading states, pagination, error messages) lead to frustration.

Information Overload

Homepage suffers from too much content and weak visual hierarchy.

Information Overload

Homepage suffers from too much content and weak visual hierarchy.

Information Overload

Homepage suffers from too much content and weak visual hierarchy.

Form Validation Weak

OTP and other forms lack clear real-time validation, eroding user trust.

Form Validation Weak

OTP and other forms lack clear real-time validation, eroding user trust.

Form Validation Weak

OTP and other forms lack clear real-time validation, eroding user trust.

Missing Power Features

No options to compare products, save items, or advanced tools for experienced users.

Missing Power Features

No options to compare products, save items, or advanced tools for experienced users.

Missing Power Features

No options to compare products, save items, or advanced tools for experienced users.

Research 'Recommendations'

Research-Backed Recommendations

Usability Testing

Run 5–8 moderated tests focused on navigation, course discovery, and OTP flow.

Usability Testing

Run 5–8 moderated tests focused on navigation, course discovery, and OTP flow.

Usability Testing

Run 5–8 moderated tests focused on navigation, course discovery, and OTP flow.

First-Click & Tree Testing

Validate and optimize information architecture (IA) and labeling clarity.

First-Click & Tree Testing

Validate and optimize information architecture (IA) and labeling clarity.

First-Click & Tree Testing

Validate and optimize information architecture (IA) and labeling clarity.

A/B Testing

Compare simplified homepage design against the current version.

A/B Testing

Compare simplified homepage design against the current version.

A/B Testing

Compare simplified homepage design against the current version.

Card Sorting

Refine course taxonomy and eliminate confusing jargon.

Card Sorting

Refine course taxonomy and eliminate confusing jargon.

Card Sorting

Refine course taxonomy and eliminate confusing jargon.

Analytics Implementation

Track CTR, form completion rates, bounce rates, and loading-state visibility.

Analytics Implementation

Track CTR, form completion rates, bounce rates, and loading-state visibility.

Analytics Implementation

Track CTR, form completion rates, bounce rates, and loading-state visibility.

Final 'Design'

Research 'Impact'

The app design received positive feedback for making it easy to find and order local food. Usability studies led to key refinements, such as:

Clear Language & Consistent Cards builds greater trust and confidence.

Improved Forms reduces drop-offs and enables smoother enquiries.

Better colour contrast and readable design enhanced usability for all.

Compare/Save Features boosts high-intent actions and conversions.

Cleaner Homepage drives faster user decisions and higher CTA engagement.

Key 'Learnings'

The research findings and recommendations had significant impact on Jio's e-commerce strategy:

Plain Language First

Replace academic jargon with simple, everyday terms users understand.

Plain Language First

Replace academic jargon with simple, everyday terms users understand.

Plain Language First

Replace academic jargon with simple, everyday terms users understand.

Small Fixes, Big Impact

Quick wins like loading cues, real-time validation, and uniform cards drive major improvements.

Small Fixes, Big Impact

Quick wins like loading cues, real-time validation, and uniform cards drive major improvements.

Small Fixes, Big Impact

Quick wins like loading cues, real-time validation, and uniform cards drive major improvements.

Prioritize Clarity Over Volume

Strong hierarchy and focus beat adding more content.

Prioritize Clarity Over Volume

Strong hierarchy and focus beat adding more content.

Prioritize Clarity Over Volume

Strong hierarchy and focus beat adding more content.

Match User Mental Models

Navigation labels should reflect how users naturally think and speak.

Match User Mental Models

Navigation labels should reflect how users naturally think and speak.

Match User Mental Models

Navigation labels should reflect how users naturally think and speak.

"

Clarity is not an accident; it is the result of removing everything that does not help the mind see.

— Inspired by Marcus Aurelius

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