UX Design & Research
JioMart : E-commerce Gamified Personalisation
Conducted in collaboration with Jio
The 'Challenge'
E-commerce platforms face significant challenges with user retention and engagement. The project sought to understand how gamified elements could create more engaging and personalised shopping experiences that keep users coming back.
Project 'Brief'
Gamified experience to achieve
Personalization metrics across multiple
User Personas for E-Commerce.
Design 'Process'
The project followed the Double Diamond methodology across 16 weeks, structured into four distinct phases aimed at enhancing AI-driven e-commerce personalization through gamification.
The 'Research'
The research process followed to get the insights for the project :
I have done brainstorming, affinity mapping, and problem identification to understand the brief.
Foundational
01
I have conducted user surveys, user interviews, and empathy mapping to validate the secondary research insights.
primary
03
Research 'Insights'
The research resulted in a comprehensive gamification framework that Jio Platforms could implement across their e-commerce applications. The framework included:
Progress bar
Users are more motivated by progress-based systems than purely random rewards
Social share
Social proof significantly influences purchasing decisions
Persona
Different user segments respond to different gamification elements
Research 'Impact'
The research findings and recommendations had significant impact on Jio's e-commerce strategy:
+
42
%
Aspected increase in user referrals through social features
+
37
%
Increase in user engagement during pilot implementation
+
28
%
Aspected growth in repeat visits after implementing recommendations
Key 'Learnings'
The research findings and recommendations had significant impact on Jio's e-commerce strategy:
Process Learnings
Next'Steps'
The research findings and recommendations had significant impact on Jio's e-commerce strategy:
