Research Project

PustakGhar: Framework for Enhancing Reading Habits and Culture

Conducted in collaboration with Nascent Technologies, Woods at Sasan

Project Duration

6 Months (2024)

Project Duration

6 Months (2024)

Project Duration

6 Months (2024)

Location

Sasan Gir (Gir National Park)

Location

Sasan Gir (Gir National Park)

Location

Sasan Gir (Gir National Park)

Collaboration

Woods at Sasan (1000 Island Hotel & Resort) x Nascent Technologies

Collaboration

Woods at Sasan (1000 Island Hotel & Resort) x Nascent Technologies

Collaboration

Woods at Sasan (1000 Island Hotel & Resort) x Nascent Technologies

Role

Social Design Research, Community Engagement, Service Design

Role

Social Design Research, Community Engagement, Service Design

Role

Social Design Research, Community Engagement, Service Design

Pustak Ghar is a social design initiative in Sasan Gir, Gujarat, placing portable bookshelves throughout villages to foster a culture of reading. The project aims to make literature accessible, encourage community engagement, and promote knowledge sharing among diverse age groups.

Pustak Ghar is a social design initiative in Sasan Gir, Gujarat, placing portable bookshelves throughout villages to foster a culture of reading. The project aims to make literature accessible, encourage community engagement, and promote knowledge sharing among diverse age groups.

Through participatory design, local stewardship, and iterative improvements, Pustak Ghar transforms reading into a shared, visible community activity. The initiative bridges gaps in literacy, empowers children as “Pustak Champions,” and creates a replicable model for rural knowledge access.

Through participatory design, local stewardship, and iterative improvements, Pustak Ghar transforms reading into a shared, visible community activity. The initiative bridges gaps in literacy, empowers children as “Pustak Champions,” and creates a replicable model for rural knowledge access.

The 'Challenge'

PustakGhar began with promise, it soon encountered key challenges like low participation from children and men, and poor visibility. The system relied heavily on one community manager, with limited book variety and no clear feedback or damage-reporting mechanism. Manual record-keeping further reduced efficiency and long-term sustainability.

Project 'Brief'

Develop a replicable, sustainable framework for rural community libraries that, Increases access to diverse literature, Engages all demographics, especially children and men, Encourages community ownership and advocacy, Integrates with local education and culture

Design 'Approach'

Design Process

Education

Education

Purpose

Purpose

Divergent Thinking

Divergent Thinking

Keywords & Goals

Keywords & Goals

Research Question

Research Question

Concept of Pustak Ghar

Concept of Pustak Ghar

Reading culture

enhancement framework

Reading culture

enhancement framework

Pustakgarh

Pustakgarh

Product

Product

Convergent Thinking

Convergent Thinking

Portable wooden bookshelf

Portable wooden bookshelf

Pustak Ghar sketch

Pustak Ghar sketch

Curated multi-lingual book list

Curated multi-lingual book list

Woods at Sasan

Woods at Sasan

Process

Process

Divergent Thinking

Divergent Thinking

Context mapping (geography,

community, economy)

Context mapping (geography,

community, economy)

Literature review & field research

Literature review & field research

Methodology & gap analysis

Methodology & gap analysis

User/stakeholder/system

/process maps

User/stakeholder/system

/process maps

Solution scenarios & strategies

Solution scenarios & strategies

Obligatory passage point

& giga map

Obligatory passage point

& giga map

Strategic foresight

Strategic foresight

Pustak champions

Pustak champions

People

People

Convergent Thinking

Convergent Thinking

Community hosts

Community hosts

Pustak Champions (childrens)

Pustak Champions (childrens)

Donors & local leaders

Donors & local leaders

Woods at Sasan team & guests

Woods at Sasan team & guests

Proof

Proof

Deepen

Deepen

Convergent Thinking

Convergent Thinking

Borrow stats

Borrow stats

Stories

Stories

Feedback

Feedback

Education

Purpose

Divergent Thinking

Keywords & Goals

Research Question

Concept of Pustak Ghar

Reading culture

enhancement framework

Pustakgarh

Product

Convergent Thinking

Portable wooden bookshelf

Pustak Ghar sketch

Curated multi-lingual book list

Education

Purpose

Divergent Thinking

Keywords & Goals

Research Question

Concept of Pustak Ghar

Reading culture

enhancement framework

Woods at Sasan

Process

Divergent Thinking

Context mapping (geography,

community, economy)

Literature review & field research

Methodology & gap analysis

User/stakeholder/system

/process maps

Solution scenarios & strategies

Obligatory passage point

& giga map

Strategic foresight

Education

Purpose

Divergent Thinking

Keywords & Goals

Research Question

Concept of Pustak Ghar

Reading culture

enhancement framework

Pustak champions

People

Convergent Thinking

Community hosts

Pustak Champions (childrens)

Donors & local leaders

Woods at Sasan team & guests

Education

Purpose

Divergent Thinking

Keywords & Goals

Research Question

Concept of Pustak Ghar

Reading culture

enhancement framework

Proof

Deepen

Convergent Thinking

Borrow stats

Stories

Feedback

Research 'Methods'

A mixed-method approach combining field immersion, user interaction, and secondary research to understand the ground realities of Pustak Ghar.

Studied similar rural library models for comparative insights.

Literature Review

01

Studied similar rural library models for comparative insights.

Literature Review

01

Studied similar rural library models for comparative insights.

Literature Review

01

Mapped bookshelf locations and observed usage in context.

Field Visits & Observation

02

Mapped bookshelf locations and observed usage in context.

Field Visits & Observation

02

Mapped bookshelf locations and observed usage in context.

Field Visits & Observation

02

Engaged villagers, hosts, and community leaders across age and gender.

Interviews & Focus Groups

03

Engaged villagers, hosts, and community leaders across age and gender.

Interviews & Focus Groups

03

Engaged villagers, hosts, and community leaders across age and gender.

Interviews & Focus Groups

03

Analysed user behaviour and identified key pain points.

User Journey Mapping

04

Analysed user behaviour and identified key pain points.

User Journey Mapping

04

Analysed user behaviour and identified key pain points.

User Journey Mapping

04

Research 'Insights'

Research Insights revealed key barriers in participation, visibility, content relevance, and community engagement that limited the impact of the Pustak Ghar initiative.

Gendered Participation

Women are primary users; men and children underrepresented

Gendered Participation

Women are primary users; men and children underrepresented

Gendered Participation

Women are primary users; men and children underrepresented

Limited Book Diversity

Book selection and rotation are limited and subjective

Limited Book Diversity

Book selection and rotation are limited and subjective

Limited Book Diversity

Book selection and rotation are limited and subjective

Low Community Awareness

Many villagers unaware of the initiative

Low Community Awareness

Many villagers unaware of the initiative

Low Community Awareness

Many villagers unaware of the initiative

Manual & Inefficient Tracking

Borrowing tracked manually, leading to errors

Manual & Inefficient Tracking

Borrowing tracked manually, leading to errors

Manual & Inefficient Tracking

Borrowing tracked manually, leading to errors

Lack of Social Engagement

Minimal community discussion or advocacy for reading

Lack of Social Engagement

Minimal community discussion or advocacy for reading

Lack of Social Engagement

Minimal community discussion or advocacy for reading

Key 'Solutions & Interventions'

Targeted design interventions to improve engagement, streamline operations, and build community ownership around Pustak Ghar.

Digital Record-Keeping

Automated lending via app

Digital Record-Keeping

Automated lending via app

Digital Record-Keeping

Automated lending via app

Book Rotation & Pen Pal System

Children leave notes for future readers

Book Rotation & Pen Pal System

Children leave notes for future readers

Book Rotation & Pen Pal System

Children leave notes for future readers

Child & Youth Engagement

Inefficient book tracking and rotation.

Child & Youth Engagement

Inefficient book tracking and rotation.

Child & Youth Engagement

Inefficient book tracking and rotation.

Diverse Content

Expanded genres (comics, folklore, guides)

Diverse Content

Expanded genres (comics, folklore, guides)

Diverse Content

Expanded genres (comics, folklore, guides)

Engaging Signage

Visual, language-accessible posters and labels

Engaging Signage

Visual, language-accessible posters and labels

Engaging Signage

Visual, language-accessible posters and labels

Community Events

Storytelling, reading competitions, public discussions

Community Events

Storytelling, reading competitions, public discussions

Community Events

Storytelling, reading competitions, public discussions

Feedback Loop

Suggestion boxes and regular sessions

Feedback Loop

Suggestion boxes and regular sessions

Feedback Loop

Suggestion boxes and regular sessions

Design 'Visuals'

Showcasing project journey, design process, and community engagement through images.

Demographics & Reading Behavior

Stakeholder Mapping

Our stakeholder analysis identified key actors and their relationships within the reading ecosystem:

Stakeholder Mapping

Our stakeholder analysis identified key actors and their relationships within the reading ecosystem:

Stakeholder Mapping

Our stakeholder analysis identified key actors and their relationships within the reading ecosystem:

Resource Assessment

Limited reading diversity (65% textbooks), underutilised spaces lacking setup, and highly willing teachers/volunteers ready to support.

Concept of Pusktagarh

“A library in every village and knowledge for everyone.”

Concept of Pusktagarh

“A library in every village and knowledge for everyone.”

Concept of Pusktagarh

“A library in every village and knowledge for everyone.”

Modular Reading Furniture

Modular Reading Furniture

Versatile furniture solutions that can be manufactured using local materials and techniques, designed for various reading activities and space constraints.

Versatile furniture solutions that can be manufactured using local materials and techniques, designed for various reading activities and space constraints.

Resource Organization System

Visual cataloging and organization system that works across literacy levels, combining color-coding, imagery, and simple categorization.

The PustakGhar


Field Research

Field Research

Field Research

Household Mapping


Strategic 'Outcomes'

Measuring the impact of our design interventions through community response and system-level improvements.

Research-Backed Recommendations

Participation

3x increase in borrowers across demographics

Participation

3x increase in borrowers across demographics

Participation

3x increase in borrowers across demographics

Visibility

Pustak Ghars as village landmarks; higher community awareness

Visibility

Pustak Ghars as village landmarks; higher community awareness

Visibility

Pustak Ghars as village landmarks; higher community awareness

Ownership

Involve children in bookshelf maintenance and display their artwork.

Ownership

Involve children in bookshelf maintenance and display their artwork.

Ownership

Involve children in bookshelf maintenance and display their artwork.

Sustainability

Shared stewardship, maintenance fund, reduced manager dependency

Sustainability

Shared stewardship, maintenance fund, reduced manager dependency

Sustainability

Shared stewardship, maintenance fund, reduced manager dependency

Scalability

Playbook and dashboard support replication

Scalability

Playbook and dashboard support replication

Scalability

Playbook and dashboard support replication

Research 'Impact & Learnings'

Pustak Ghar evolved from a static bookshelf to a dynamic, community-owned knowledge hub. The participatory, iterative design process unlocked new patterns of social interaction, fostered advocacy, and made reading a visible, celebrated act in village life. The project demonstrated that rural library initiatives thrive when rooted in local culture, shared ownership, and adaptive design.

Conclusion

Conclusion

Pustak Ghar demonstrates the power of accessible, community-driven literature initiatives to foster a sustainable reading culture in rural India. Through research, co-design, and strategic interventions, the project provides a blueprint for creating vibrant, resilient, and inclusive reading communities.

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