Sub-Brand Development
Designing distinct brand identities within a larger ecosystem.
Conducted in Windson organics pvt ltd
The 'Challenge'
Design distinct sub-brands for diverse audiences while maintaining consistency and strategic alignment with the parent brand.
Strategic 'Approach'
Instead of designing logos in isolation:
Created brand directions before visuals
Process:
Define audience & positioning
Explore visual directions
Develop identity & packaging
Spicenutra Inc
Brand Identity
🌿
Natural
Pure, organic ingredients sourced from nature's bounty
✨
Wellness
Holistic health and vitality in every product
☀️
Vitality
Energizing your life with natural nutrition
Logo Variations
Color Palette
Typography
Headings
Spicenutra
Natural Health Solutions
Body Text
At Spicenutra, we believe in the power of nature to heal and nourish. Our carefully curated selection of spices and nutrients flows together to create a symphony of wellness, bringing pure vitality to your daily routine.
Tagline
Natural Health Solutions
Brand Applications
Product Packaging
Premium organic wellness products
Sarah Martinez
Wellness Consultant
info@spicenutra.com
Products
About
Contact
Usage Guidelines
✓
Do
•
Use on clean, light backgrounds
•
Maintain adequate white space
•
Preserve leaf icon with wordmark
•
Use approved color variations
•
Keep the natural harmony intact
✕
Don't
•
Change the green and gold colors
•
Separate elements of the logo
•
Rotate or skew the wordmark
•
Use on busy or textured backgrounds
•
Apply drop shadows or 3D effects
Vyana Naturals LLP
Brand Identity
🌿
Natural
Pure, organic ingredients sourced from nature's bounty
✨
Wellness
Holistic health and vitality in every product
☀️
Vitality
Energizing your life with natural nutrition
Logo Variations
Color Palette
Typography
Headings
Spicenutra
Natural Health Solutions
Body Text
At Spicenutra, we believe in the power of nature to heal and nourish. Our carefully curated selection of spices and nutrients flows together to create a symphony of wellness, bringing pure vitality to your daily routine.
Tagline
Natural Health Solutions
Brand Applications
Product Packaging
Premium organic wellness products
Sarah Martinez
Wellness Consultant
info@spicenutra.com
Products
About
Contact
Usage Guidelines
✓
Do
•
Use on clean, light backgrounds
•
Maintain adequate white space
•
Preserve leaf icon with wordmark
•
Use approved color variations
•
Keep the natural harmony intact
✕
Don't
•
Change the green and gold colors
•
Separate elements of the logo
•
Rotate or skew the wordmark
•
Use on busy or textured backgrounds
•
Apply drop shadows or 3D effects
Black lion for him
Brand Identity
🌿
Natural
Pure, organic ingredients sourced from nature's bounty
✨
Wellness
Holistic health and vitality in every product
☀️
Vitality
Energizing your life with natural nutrition
Logo Variations
Color Palette
Typography
Headings
Spicenutra
Natural Health Solutions
Body Text
At Spicenutra, we believe in the power of nature to heal and nourish. Our carefully curated selection of spices and nutrients flows together to create a symphony of wellness, bringing pure vitality to your daily routine.
Tagline
Natural Health Solutions
Brand Applications
Product Packaging
Premium organic wellness products
Sarah Martinez
Wellness Consultant
info@spicenutra.com
Products
About
Contact
Usage Guidelines
✓
Do
•
Use on clean, light backgrounds
•
Maintain adequate white space
•
Preserve leaf icon with wordmark
•
Use approved color variations
•
Keep the natural harmony intact
✕
Don't
•
Change the green and gold colors
•
Separate elements of the logo
•
Rotate or skew the wordmark
•
Use on busy or textured backgrounds
•
Apply drop shadows or 3D effects
Key 'Learnings'
Future initiatives include expanding into new global wellness markets, creating more personalized content for different buyer segments, and scaling the digital platform into a stronger lead generation ecosystem.
Branding
Consistency builds trust more than aesthetics alone
Systems Thinking
Design systems scale brands, not just visuals
Execution
Strong strategy → clear design decisions
Next 'Steps'
Website & digital experience system
Packaging system expansion